With over 12 years of experience in packaging design for the FMCG, beauty and premium sectors, I help global brands and growing companies create packaging that sells, processes that work and a memorable visual presence.
I am a graduate of the University of Art and Design Cluj-Napoca, majoring in Design, and for over a decade I have been fully dedicated to packaging design. My expertise encompasses the entire packaging lifecycle: from creative concept and technical development, to artwork management, automation and market implementation.
Packaging Design Expert with over a decade of experience
I had the privilege of contributing to the development and launch of packaging for some of the most iconic global beauty brands, including:
Estee Lauder , MAC Cosmetics , Tom Ford Beauty , Clinique , Jo Malone London , Le Labo , La Mer , Bobbi Brown , Aveda , Smashbox , Too Faced , Dr. Jart+ , The Ordinary , By Kilian , Editions de Parfums Frederic Malle , Origins , Lab Series , as well as renowned local brands such as Farmec and Gerovital . This experience includes a portfolio of over 3000 SKUs and 25 international brands, including for the travel retail and China markets.
In addition to collaborating with giants such as Coca-Cola , Unilever , Nestle , Danone , Arla , within SIG Combibloc (where I optimized workflows and quality standards at an international level), I am also passionately involved in projects with local brands, which are at the beginning of their journey. An example is BeanBank.ch , a coffee brand from Zurich, for which I developed the head-to-tail packaging concept.
Extensive portfolio and proven results
I come with complete expertise in packaging design, from idea and creative concept, to production, artwork management, automation and delivery to market.
I understand the language and needs of the brand, but also those of suppliers, factories, technical teams and regulations in force. This integrated perspective translates into:
-
Fewer corrections
-
Clear and simplified processes
-
A final product that works from the first try
-
Increased productivity
I constantly collaborate with marketing, regulatory, technical, quality control, R&D and supply chain departments, as well as with packaging suppliers from Romania, Europe, China and globally. I have detailed knowledge of production and print technologies, including flexography, rotogravure, offset, digital printing, screen printing, UV, thermal printing, on a variety of supports: boxes, labels, foil, glass, cardboard, jars.
Holistic approach and operational efficiency
The packaging I develop combines creativity with clarity, sustainability with feasibility and, most importantly, always delivers results, whether we're talking about international launches, rebranding or new product lines.
If you need packaging that communicates effectively, differentiates in the market, and convinces consumers, I can help you bring it to life.
Packaging that sells and delivers results
What am I best at?
Creative Development & Technical Guidance
I provide complete creative and technical guidance, ensuring impeccable execution at every stage.
Visual concepts and art direction
Technical validations for production
Coordination with external agencies or internal teams
• • Check consistency versus brand guidelines
Process Optimization: Maximum Efficiency
Maximize efficiency: I help you do more, faster and better.
Workflow automation
Reducing artwork and production lead time
Esko integration and other systems
Scalable solutions for global operations
• • Elimination of errors, clarity in stages and complete traceability
Startups & Scaling Brands Consulting: Smart Decisions for Growth
Startups & Scaling Brands Consulting: Smart Decisions for Growth
Are you launching a new brand or range? I ensure strategic decisions from the beginning.
Range structure
The correct choice of materials and finishes
Visual positioning versus competition
Real packaging costs
• • Technical setup ready for growth
From Screen to Shelf: Pre-press & Printing Supervision
I ensure the perfect visual coherence of your brand, from design to the final product on the shelf.
Selection of suitable suppliers (materials and print)
Print tests, proofing and printing quality
Checks for color accuracy, finishes and textures
• • Visual coherence between batches, formats and channels
Multichannel Scaling & Adaptation: Coherence, Anywhere
Efficient design scaling: going beyond simple size adaptations.
-
Adaptations for packaging variants (volume, shape, market)
-
Coherence between channels: retail, e-commerce, gifting
-
Visual and functional control on all formats
• • Localization and adaptation for international markets
Sourcing & Supplier Management: Solid Partnerships
I transform vision into reality: I help you produce the ideal packaging.
-
Identification and selection of packaging suppliers
-
Negotiation and clarification of technical specifications
-
Sample verification and tests
• • Technical relationship management for print or production
All services can be delivered both on a one-time basis (per project) and in long-term collaborations. I can work directly with your team, creative agency or involved suppliers.
All services can be delivered both on a one-time basis (per project) and in long-term collaborations. I can work directly with your team, creative agency or involved suppliers.
About Me
Packaging Design Expert with over a decade of experience
With over 12 years of experience in packaging design for the FMCG, beauty and premium sectors, I help global brands and growing companies create packaging that sells, processes that work and a memorable visual presence.
I am a graduate of the University of Art and Design Cluj-Napoca, majoring in Design, and for over a decade I have been fully dedicated to packaging design. My expertise encompasses the entire packaging lifecycle: from creative concept and technical development, to artwork management, automation and market implementation.
Extensive portfolio and proven results
I had the privilege of contributing to the development and launch of packaging for some of the most iconic global beauty brands, including:
Estee Lauder , MAC Cosmetics , Tom Ford Beauty , Clinique , Jo Malone London , Le Labo , La Mer , Bobbi Brown , Aveda , Smashbox , Too Faced , Dr. Jart+ , The Ordinary , By Kilian , Editions de Parfums Frederic Malle , Origins , Lab Series , as well as renowned local brands such as Farmec and Gerovital . This experience includes a portfolio of over 3000 SKUs and 25 international brands, including for the travel retail and China markets.
In addition to collaborating with giants such as Coca-Cola , Unilever , Nestle , Danone , Arla , within SIG Combibloc (where I optimized workflows and quality standards at an international level), I am also passionately involved in projects with local brands, which are at the beginning of their journey. An example is BeanBank.ch , a coffee brand from Zurich, for which I developed the head-to-tail packaging concept.
Holistic approach and operational efficiency
I come with complete expertise in packaging design, from idea and creative concept, to production, artwork management, automation and market delivery.
I understand the language and needs of the brand, but also those of suppliers, factories, technical teams and regulations in force. This integrated perspective translates into:
Fewer corrections
Clear and simplified processes
A final product that works from the first try
Increased productivity
I constantly collaborate with marketing, regulatory, technical, quality control, R&D and supply chain departments, as well as with packaging suppliers from Romania, Europe, China and globally. I have detailed knowledge of production and print technologies, including flexography, rotogravure, offset, digital printing, screen printing, UV, thermal printing, on a variety of supports: boxes, labels, foil, glass, cardboard, jars.
Packaging that sells and delivers results
The packaging I develop combines creativity with clarity, sustainability with feasibility and, most importantly, always delivers results, whether we're talking about international launches, rebranding or new product lines.
If you need packaging that communicates effectively, differentiates in the market, and convinces consumers, I can help you bring it to life.
Packaging Strategy: The Foundation of Success
I analyze and develop your brand's packaging strategy for maximum impact in the market.
Clear visual positioning
Packaging audit
Consistency between lines and SKUs
Relevant sustainable options
• • Real differentiation on the shelf and in communication
Creative Development & Technical Guidance
I provide complete creative and technical guidance, ensuring impeccable execution at every stage.
Visual concepts and art direction
Technical validations for production
Coordination with external agencies or internal teams
• • Check consistency versus brand guidelines
Process Optimization: Maximum Efficiency
Maximize efficiency: I help you do more, faster and better.
Workflow automation
Reducing artwork and production lead time
Esko integration and other systems
Scalable solutions for global operations
• • Elimination of errors, clarity in stages and complete traceability
Startups & Scaling Brands Consulting: Smart Decisions for Growth
Are you launching a new brand or range? I ensure strategic decisions from the beginning.
Range structure
The correct choice of materials and finishes
Visual positioning versus competition
Real packaging costs
• • Technical setup ready for growth
From Screen to Shelf: Pre-press & Printing Supervision
I ensure the perfect visual coherence of your brand, from design to the final product on the shelf.
Selection of suitable suppliers (materials and print)
Print tests, proofing and printing quality
Checks for color accuracy, finishes and textures
• • Visual coherence between batches, formats and channels
Multichannel Scaling & Adaptation: Coherence, Anywhere
Efficient design scaling: going beyond simple size adaptations.
Adaptations for packaging variants (volume, shape, market)
Coherence between channels: retail, e-commerce, gifting
Visual and functional control on all formats
• • Localization and adaptation for international markets
Sourcing & Supplier Management: Solid Partnerships
I transform vision into reality: I help you produce the ideal packaging.
Identification and selection of packaging suppliers
Negotiation and clarification of technical specifications
Sample verification and tests
• • Technical relationship management for print or production
Knowledge Transfer & Training (Optional, upon request)
I align internal or external teams with your processes and brand.
-
Workshops for marketing, production or design teams
-
Onboarding for new agents
-
Visual guides and internal documentation
• • Setting a common, clear and scalable way of working
All services can be delivered both on a one-time basis (per project) and in long-term collaborations. I can work directly with your team, creative agency or involved suppliers.
Întrebări frecvente
Întrebări frecvente
Frequently asked questions about packaging consulting